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Media Center

Campaign "Energy Experts"

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The film "Energy Experts" presents each step of AREVA’s industrial cycle, with explanatory captions.

"Energy Experts" campaign: the start of a success story

With this campaign, launched globally in 2004 (Europe, United States and Asia), the group intended to:

  • bolster the visibility of the AREVA brand,
  • promote and explain its expertise,
  • reveal the cohesion of its different work in energy.

AREVA created a TV ad "Energy Experts", which was designed as an educational tool that illustrates and summarizes each stage of the group's industrial cycle.

Looking back at the success of this ad, the campaign was re-run regularly in both France and elsewhere (United States, India) until 2008.

video
AREVA broadcast in France and across Europe

AREVA broadcast in France and across Europe

In the spring of 2008 in France and across Europe, AREVA returned to television and the Internet with its ad campaign entitled “Energy Experts”. The program consisted of a modern, fun 30-second spot that consolidated its reputation and presented AREVA as an increasingly attractive brand.