Meeting AREVA TV ad: running (France)
Meeting AREVA TV ad: hurdles (France)
Meeting AREVA TV ad: javelin (France)
All at the MEETING AREVA 2010
Energy. One powerful story: AREVA’s new advertising campaign
Making of "Energy. One Powerful Story"
AREVA's commitment in athletics
Since 2009, AREVA has highlighted its widespread and long-standing commitment to athletics through three original ads.
Three original animated films depict the key tests of athletics: throwing, running and jumping. Highlighted with the slogan "Energize the athlete in you", each story introduces people in everyday life who, without knowing it, use the energy resources of an athlete.
The original visuals and music that brought such success to the "Energy experts" ad have been included. The ads revive the hit song "Funkytown" and use a fun, modern animation, once again beating all other corporate advertising
Meeting AREVA TV ad: javelin (France)
This animated film promotes a key component in competitive athletics: throwing events. It depicts children participating in a snowball fight, using the same skills and talents available to a top athlete. With this ad, AREVA demonstrates as well the entirely human element at the heart of its commitment to athletics.
Meeting AREVA TV ad: running (France)
This animated film promotes a key component in competitive athletics: the footrace. In it, a mother uses an athlete’s abilities to pick up her child from school. With this ad, AREVA demonstrates as well the entirely human element at the heart of its commitment to athletics.
Meeting AREVA TV ad: hurdles (France)
This animated film promotes a key component in competitive athletics: the hurdles. A young businessperson chases after a bus, showing the same athletic prowess as a hurdler. With this ad, AREVA demonstrates as well the entirely human element at the heart of its commitment to athletics.
athlenergy.com
The website athlenergy.com is the central conduit through which AREVA expresses its support for athletics. The site is for everyone—fans, supporters, participants, beginners and even amateur video game players. Run by a team of journalists, expert consultants and athletics specialists, the site offers a variety of exclusive content.
