Energize the athlete in you!
Olkiluoto 3 Project Progress of the works november 2009 (EN)
OLKILUOTO 3 avancement des travaux en image
AREVA - track and field partner
A true "people’s sport" of universal appeal, athletics is also a hugely-challenging. The spirit of athletics, which celebrates the quest for continuous improvement, recognizes the potential in each of us, rewards enthusiasm and demands reserves of energy, corresponds closely to AREVA’s principles and operations. In supporting this unifying and environmentally-friendly discipline, AREVA seeks to forge links between the achievements of elite sportspeople and the aspirations of people all over the world. People form the crucial link between AREVA and athletics.
A wide-ranging, long-term partnership program
AREVA became a track and field partner in 2009. The group wants to invest in the sport over the long term, driven by a desire to:
- help boost track and field by building on the public enthusiasm that major events generate;
- sponsor top athletes and up-and-coming champions;
- promote the sport outside the stadium as a recreational activity that everyone can enjoy.
To meet these goals, AREVA is organizing its partnership program around four core components in 2009:
- the MEETING AREVA
- the French Track and field Federation (FFA), for which AREVA is now the leading partner:
- for example, the French Team wear our brand during international competitions, and
- AREVA is also closely associated with all French Championship events;
- the French National Track and field League, as a way to sponsor professional athletes.
In addition, AREVA wants to get more involved in events outside the professional stadium, such as races or marathons that resonate with amateur athletes.
Building AREVA’s communications strategy around track and field
Joining forces with a world that reflects its own image is a way for AREVA to strengthen an already close relationship with its external stakeholders. It is also a way for the group to broaden its appeal even more to meet its considerable recruitment needs, and thus to keep pace with the challenges of growth. For the group internally, it also is a wonderful opportunity to rally its 75,000 employees around a meaningful program, all together.
The advertising campaign
In the summer of 2009, AREVA launched a new corporate advertising campaign centered on its substantial and lasting commitment to track and field. Over the course of three entertaining films, characters from everyday life mobilize the resources of an athlete.
