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Energy. One powerful story: AREVA’s new advertising campaign
Making of "Energy. One Powerful Story"
AREVA back in the French media
News brief
GROUP / COMMUNICATIONS
May 12, 2006
From May 14 to July 7, 2006, AREVA returns to the French press and television with a new version of its "Energy Experts" campaign.
The new program is designed to strengthen the awareness of AREVA and the knowledge of the group's activities while advertising the its contribution to CO2-free power generation.
In the same contemporary, entertaining style adopted in 2004, the main component of the campaign is a shortened version of the original 45-second TV commercial, to a soundtrack of a previously unreleased remix of "Funkytown". The press component of the campaign consists of an advertisement illustrating how AREVA's operations are at the core of one of the 21st century's greatest challenges: meeting growing demand for energy while lowering greenhouse gas emissions.
