A company is part of society. Its managers, employees, customers and shareholders are all part of society. A company cannot succeed in the long run in a community and a society that fail. It is therefore in the interest of business to understand well the needs of society and provide it with solutions.

Of course! A company is part and parcel of society; it lives for society and through the products and services it provides; but it also lives thanks to society. A company must therefore act responsibly towards society, a society that is now becoming fully aware of industry's accountability.