Communications committed to awareness, recognition and image

AREVA operates in a competitive and changing world populated by other well-known brands. Communications are vital to standing out. The group thus benefits from a strong identity - the key to performance and quality - meant to create value. Advertising campaigns and sponsorships have enabled AREVA to develop its awareness and credibility. The brand has quickly come to exist around a modern, unifying name and a unique identity anchored in a sustainable development approach.

Communications committed to pedagogy

By the very nature of its operations, the culture of the AREVA group is dominated by science and technology. Its communications are based on rational thinking founded on tangible evidence. From the beginning, the brand has sought to clearly introduce its businesses using detailed graphs, industrial diagrams and illustrations with a definite focus on pedagogy.

For example, AREVA's TV ad « Energy Experts », was designed as an educational tool that illustrates and summarizes each stage of the group's industrial cycle. Accessible from the website, the dedicated on-line module provides a more detailed explanation of the group's operations, through images.

Communications committed to dialogue

The energy sector and more specifically nuclear energy, is the subject of major continuous debate. The AREVA group has always sought to take part in this debate and has even encouraged the dialogue around its operations. Using a structured and transparent approach, AREVA has facilitated the dialogue with experts, civil society players and all the involved stakeholders.

The interactivity of the group's website is a revealing example of its openness: AREVA designed it as a dialogue corner to remain open to the publics' questions and provide them with its answers.

Communications committed to internal cohesion

Combining a wide range of complementary skills and with more than 61,000 employees speaking some 20 languages, AREVA is a group rich in diversity. AREVA's communications have always promoted cohesion and have sought to build a common culture for all employees, encouraging synergies and optimizing the group's performance. This spirit is echoed in the AREVA's human resources policy, which is open to all talent.

In addition, AREVA's participation in the America's Cup with the AREVA Challenge shows the group's attachment to team spirit and to the uniting of talent and expertise.