Define and implement the action plan resulting from the AREVA T&D customer survey
 Continue to roll out innovative products, systems and services.

Some carried out actions

 Reinforce and expand customer receptiveness
Since 2003, AREVA NP has conducted more than 300 face-to-face interviews with 26 electric utilities. This has enabled AREVA to define methods and tools to listen to our customers. In 2005, this new approach was used with customers in the nuclear business. During 2006, the T&D division conducted more than 400 interviews that will serve as a basis for action plans in 2007. These various surveys show that AREVA is perceived by its customers as a reliable partner and industry reference.

 Meet customer requirements even better
In terms of marketing innovation, customer satisfaction surveys are a valuable source of information. The group intends to put these lessons to good use to better anticipate market trends and devise innovative business proposals. Two tools have been created:
 a training module designed to promote bias towards the customer. By late 2006 it had been followed by 200 of the group's managers
 the Energy Business magazine, which enables us to share our view of markets and energy with our customers and also informs them of the group's initiatives.

A figure

 19 projets  to optimize customer receptiveness have been developed following the series of interviews carried out by the group's marketing teams.

Focus 

 KAMs
KAMs - Key Account Managers - is a favored AREVA/customer interface. It facilitates internal synergies, reinforces the consistency of their actions and increases their ability to pool customer information.

The sharing of best practices is not limited to marketing. It also applies to customer relations and customer satisfaction.